Tagmarketing

10 Things a CMO should consider before choosing a Chatbot

With over 80% of all enterprises looking to implement a chatbot by 2020, as a CMO you’ve undoubtedly seen a handful of proposals floated to you. You’ve probably seen a few competitors use chatbots or have had a few peers rave about the tech behind it. But should your brand even use a chatbot? And if you’re going to, what do you consider before tying yourself to one? ┬áLet’s...

Stranger Chat – How to make your Bot more Natural

Context is one of the most important facets of a holistic conversation. In conversations between grown adults you often see context at work. You see it in how they weave their words, how they present themselves and how they absorb information. Politicians often speak in sound bites, because what they say is reported in sound bites. By eliminating context, they keep their answers consistent and...