Tagapps

7 Marketing Trends to watch out for in 2018.

1. non-visual, voice-enabled marketing Undoubtedly, one of the largest marketing trends from 2017 was the invasion of intelligent personal assistants (IPA’s) into households across the globe. Amazon is the unquestioned leader in the world of conversational marketing, selling over 15 million units of the Alexa powered ‘Echo’, good for 75% of the U.S. market share. According to...

The Best Chatbot Apps – Top 5 Apps Powered by AI

It wasn’t very long ago that technologists heralded that Chatbots would rid the world of Applications entirely. With the rise of conversational marketing and automation over the established dominance of Social Media, it’d seem like the smart money was moving away from the un-interactive application market. Fortunately, some much smarter people decided that they could achieve a lot...

Chatbots vs Apps: The Final Frontier

As 2017 winds down, it’s a good time to look back and retrospect about one of the many predictions made during the “Year of the Chatbots”, its apparent rivalry against the now-veteran platform, Applications. The general opinion differs depending on who you ask and are almost entirely polarized.They usually range from, “CHATBOTS ARE NOTHING BUT HYPE.” to “ALL WEBSITES AND APPLICATIONS ARE GOING TO...