Verloop

Musings on SaaS, Conversational Marketing and all things Startup.

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Chatbot Websites, and the future of website metrics.

As we’ve discussed before, your website is your greatest pool of convertible leads and prospects. Customers with a willingness, interest and ability pay arrive at your doorstep every day; only to have you not come to the door, or answer six hours later when you do. If you Google “the key metrics to track for your website”, you will be presented with 6 different indicators for...

Real Estate Chatbot: The Ultimate Guide

Real Estate the world over is booming. From downtown L.A., to the suburbs of South India, we’re seeing the real estate market growing in shape and size. This confidence has been fueled by globally low-interest rates, improving job markets worldwide, rising consumer confidence and growing interest from foreign buyers. Chances are, you’re reading this to understand how a chatbot could...

HR Chatbot: The Ultimate Guide

Human Resources is one of the most essential internal factors to a company’s long-term success. While hiring often takes center stage, your HR team is responsible for a million other duties that directly influence your bottom line but aren’t as visible. These could be responsibilities like legal compliance systems, audits, conflict resolution, policy creation, streamlining, training...

We need to talk about what’s killing your business, Emails.

This isn’t going to be an explanation of how you can make your cold emails better, how you can follow up more effective or how to maintain better inbox discipline. This is going to be about one cold hard corporate truth: Emails suck. Period. It doesn’t matter what you use emails for; internal company collaboration, external lead generation, support assistance, marketing, as a...

Sales Prospecting: How this simple change can get you more better Sales Leads.

As we’ve previously discussed, the difference between great companies and others that simply fade away is the ability of the former to plan for the future. Sales Prospecting is one such business function. When done right, it can determine the success of a company for years to come. However, when done poorly, or not at all,  it can turn into a sinkhole that drains your company of time, money...

Whatsapp Business allows you to build Bots, here’s what you need to know.

As we hypothesized two months ago, Whatsapp, in fact, did release a Whatsapp for Business tool, that allows business to “slow reply”. The WhatsApp Business API lets businesses respond to messages from users for free for up to 24 hours, but will charge them a fixed rate by country per message sent after that. So how did we get here? TL;DR – It’s been a long time coming. ...

What is Conversational Support, and how to automate it for your business.

Customer Support is an oft-ignored facet of the Indian business ecosphere, but the numbers might convince you to think otherwise. Research shows that winning a new customer costs 6 times more than retaining an existing one. Additional research done by Frederick Reichheld of Bain & Company (the inventor of the net promoter score) affirms this, by showing that increasing customer retention...

What is Conversational Marketing, and how can you use it to grow your business.

Over the past few years and months, you’ve probably heard a lot about automation. From Tesla’s attempt at automating an entire factory, to semi-autonomous surgical robots, to Amazon’s no-humans-required grocery store. All the biggest companies with the biggest bank accounts are investing in automation; of course they would, it’s the way forward. But what about you? How can...

OUR ZAPIER INTEGRATION IS HERE!

Easy automation for busy people, Verloop now connects with your favorite products. Synergy makes everything easier. When your favorite apps work together, they work better. With more than 1,000 applications that can pair with Verloop, automate your sales and marketing automation with apps such as Facebook, Slack, Quickbooks, Google Sheets, Google Docs & many more! Simply head over to the...

B2B Sales, and how you lose B2B Leads.

Let’s start simple. What is a B2B Sale/lead? B2B is shorthand for “Business to Business”, and refers to companies, or sales representatives that sell products/services primarily to other companies, instead of directly to consumers. By extension, B2B leads are organizations, or individual representatives of organizations with an interest in what you’re selling. This...