CategorySales

CSAT Score: The Ultimate Guide for 2019

Let’s start off with the big question. Why is Customer Satisfaction important? Research by Frederick Reichheld of Bain & Company has shown that an increase in customer retention of 5% can increase a company's profits by anywhere between 25% to 95%. You may not know who Frederick Reichheld is, but the spirit behind his research is universally understood...

Whatsapp Chatbot: The Ultimate Guide for 2019

One of the most common questions I get asked most on Quora is, “How do I build a Whatsapp bot?”. It’s a popular topic too, articles about Whatsapp Chatbots get thousands of views every week. However, most of them are just advertisements for services wrapped up in informational decoupage. So I decided to write a comprehensive piece about Whatsapp Chatbots. In this article, I will...

Create a Chatbot: Why your Ecommerce Platform needs a Chatbot today

If you’re running an e-commerce store, you don’t need me to tell you that it’s a difficult endeavor. For every report that says e-commerce is trending upwards, there are a hundred new entrants to the market. And it isn’t just small fish in a big pond anymore. You have companies the size of small economies powered by the latest in weapons-grade technology matching up...

The Ultimate Guide to Closing B2B Sales.

Let’s start off simple. What is a B2B Sale? B2B is shorthand for “Business to Business”, and refers to companies, or sales representatives that sell products/services primarily to other companies, instead of directly to consumers. By extension, B2B sales are organizations, or individual representatives of organizations with an interest in what you’re selling. This interest...

The Ultimate Guide: Ecommerce Chatbots

E-commerce is unbelievably still the future. Even 20+ years after Amazon was created, e-commerce across the globe is still going strong. It’s imperative to understand the benefits of ecommerce and how they are of prime importance to both the businesses and consumers before you embark on the journey of starting one. The Indian e-commerce industry has been on an upward growth trajectory and...

Sales Prospecting: How this simple change can get you more better Sales Leads.

As we’ve previously discussed, the difference between great companies and others that simply fade away is the ability of the former to plan for the future. Sales Prospecting is one such business function. When done right, it can determine the success of a company for years to come. However, when done poorly, or not at all,  it can turn into a sinkhole that drains your company of time, money...

What is Conversational Marketing, and how can you use it to grow your business.

Over the past few years and months, you’ve probably heard a lot about automation. From Tesla’s attempt at automating an entire factory, to semi-autonomous surgical robots, to Amazon’s no-humans-required grocery store. All the biggest companies with the biggest bank accounts are investing in automation; of course they would, it’s the way forward. But what about you? How can...

B2B Sales, and how you lose B2B Leads.

Let’s start simple. What is a B2B Sale/lead? B2B is shorthand for “Business to Business”, and refers to companies, or sales representatives that sell products/services primarily to other companies, instead of directly to consumers. By extension, B2B leads are organizations, or individual representatives of organizations with an interest in what you’re selling. This...

How to be your own Lead Generation Company in 2018

One way or another, Lead Generation has been an integral part of how businesses are run since time immemorial. One of the most iconic repositories for leads and lead generation was the Yellow Pages. Established as early as 1886, the Yellow Pages are a telephone directory of businesses, organized by categories. The directories were originally printed on yellow paper, as opposed to white pages...

How to implement S.P.I.N Selling for your company. 

Lessons from training our bot to SPIN. One of the most expensive sales research undertakings in modern history comes from a man called Neil Rackham. Neil spent, in today’s money, $30 million to understand what differentiated good salesman, from a great one. He analyzed over 35,000 sales calls over 12 years, with an aim to codify the best techniques for sales. Neil Rackham’s book...