CategorySales

What is Conversational Marketing, and how can you use it to grow your business.

Over the past few years and months, you’ve probably heard a lot about automation. From Tesla’s attempt at automating an entire factory, to semi-autonomous surgical robots, to Amazon’s no-humans-required grocery store. All the biggest companies with the biggest bank accounts are investing in automation; of course they would, it’s the way forward. But what about you? How can...

B2B Sales, and how you lose B2B Leads.

Let’s start simple. What is a B2B Sale/lead? B2B is shorthand for “Business to Business”, and refers to companies, or sales representatives that sell products/services primarily to other companies, instead of directly to consumers. By extension, B2B leads are organizations, or individual representatives of organizations with an interest in what you’re selling. This...

How to be your own Lead Generation Company in 2018

One way or another, Lead Generation has been an integral part of how businesses are run since time immemorial. One of the most iconic repositories for leads and lead generation was the Yellow Pages. Established as early as 1886, the Yellow Pages are a telephone directory of businesses, organized by categories. The directories were originally printed on yellow paper, as opposed to white pages...

How to implement S.P.I.N Selling for your company. 

Lessons from training our bot to SPIN. One of the most expensive sales research undertakings in modern history comes from a man called Neil Rackham. Neil spent, in today’s money, $30 million to understand what differentiated good salesman, from a great one. He analyzed over 35,000 sales calls over 12 years, with an aim to codify the best techniques for sales. Neil Rackham’s book...

Your Greatest Sales Advisor: Conversational Automation

Swedish multinational clothing-retail company H&M has the following description for the position of ‘Sales Advisor’ in the firm. Sales Advisor is one of our most important positions [at H&M] and a great way to start your career with us. It’s all about excellent customer service. Sales Advisors are responsible for a variety of client-side duties, like interacting with potential...

5 Ways to Improve your Sales Performance and Pitch Overnight

  Track The biggest change of the 21st century for a sales leader is the influx of trackable metrics. Metrics are divided into 5 major categories, time, data, KPI, CRM, Customer Reviews. 1. Time Everyone has only 24 hours in a day, but some people just seem to get more done than others. The typical reasons people associate this efficiency is due to hard work, long hours and a lack of a social...

The Best Chatbot Apps – Top 5 Apps Powered by AI

It wasn’t very long ago that technologists heralded that Chatbots would rid the world of Applications entirely. With the rise of conversational marketing and automation over the established dominance of Social Media, it’d seem like the smart money was moving away from the un-interactive application market. Fortunately, some much smarter people decided that they could achieve a lot...

How we reengaged with Lost Leads and 7 ways you can too.

The Why, When, where and How of Lost Leads. The hard sales lessons we learned as we built one of India’s fastest growing startups. When we started Verloop a year and a half ago, we had no sales or marketing experience. We still don’t to a large extent, we don’t have a full-time sales employee. We were just three engineers with a passion for coding and conversational automation, trying to make a...