CategoryLead Generation

B2B Sales, and how you lose B2B Leads.

Let’s start simple. What is a B2B Sale/lead? B2B is shorthand for “Business to Business”, and refers to companies, or sales representatives that sell products/services primarily to other companies, instead of directly to consumers. By extension, B2B leads are organizations, or individual representatives of organizations with an interest in what you’re selling. This...

How to be your own Lead Generation Company in 2018

One way or another, Lead Generation has been an integral part of how businesses are run since time immemorial. One of the most iconic repositories for leads and lead generation was the Yellow Pages. Established as early as 1886, the Yellow Pages are a telephone directory of businesses, organized by categories. The directories were originally printed on yellow paper, as opposed to white pages...