CategoryCase Study

The 7 Definitive AI Chatbot Trends, Predictions and Expectations for 2019

Last year, we published The 7 Chatbot Marketing Trends for 2018. We were 7 for 7 in it, so we figured we’d stare into our looking glass again and give it another shot. 2018 was a great year for conversational automation at large. From Google’s jaw-dropping demo of Duplex, to virtual assistants like Alexa crawling their way into nearly half of all US households. The average chatbot today is...

CSAT Score: The Ultimate Guide for 2019

Let’s start off with the big question. Why is Customer Satisfaction important? Research by Frederick Reichheld of Bain & Company has shown that an increase in customer retention of 5% can increase a company's profits by anywhere between 25% to 95%. You may not know who Frederick Reichheld is, but the spirit behind his research is universally understood...

The Ultimate Guide to Closing B2B Sales.

Let’s start off simple. What is a B2B Sale? B2B is shorthand for “Business to Business”, and refers to companies, or sales representatives that sell products/services primarily to other companies, instead of directly to consumers. By extension, B2B sales are organizations, or individual representatives of organizations with an interest in what you’re selling. This interest...

Is Email Dead? An in-depth analysis to the rise and fall of electronic mail.

The rise Depending on who your sources are, you may be led to believe that emails are not dead, but is in fact on the rise. Proponents of email will point to the raw numbers as proof. 4.1 billion active accounts. 74 trillion emails every year. 281 billion email sent and received every day in 2018. 99% of us check our inbox. Built in 1971 by Ray Tomlinson, emails have been synonymous with...

The Ultimate Guide: Ecommerce Chatbots

E-commerce is unbelievably still the future. Even 20+ years after Amazon was created, e-commerce across the globe is still going strong. It’s imperative to understand the benefits of ecommerce and how they are of prime importance to both the businesses and consumers before you embark on the journey of starting one. The Indian e-commerce industry has been on an upward growth trajectory and...

Chatbot Applications: Top 10 industries that use Chatbots

Chatbots have been the technological talk of the town over the past few years, as customers and companies collectively jump on board with the revolution. For customers, chatbots mean faster replies, better customer service, easier sales flows and a more personal connection with the companies they purchase from. For companies, chatbots aid in lowering support costs, increasing conversion rates...

Chatbot Websites, and the future of website metrics.

As we’ve discussed before, your website is your greatest pool of convertible leads and prospects. Customers with a willingness, interest and ability pay arrive at your doorstep every day; only to have you not come to the door, or answer six hours later when you do. If you Google “the key metrics to track for your website”, you will be presented with 6 different indicators for...

Whatsapp Business allows you to build Bots, here’s what you need to know.

We've published a new article "Step by Step Guide for building Whatsapp Chatbots" and how to do them right for your business. You can read it here.Click here if you looking for Early Access to WhatsApp Business API and Chatbots. As we hypothesized two months ago, Whatsapp, in fact, did release a Whatsapp for Business tool, that allows business to “slow reply”. The WhatsApp Business...

7 Marketing Trends to watch out for in 2018.

1. non-visual, voice-enabled marketing Undoubtedly, one of the largest marketing trends from 2017 was the invasion of intelligent personal assistants (IPA’s) into households across the globe. Amazon is the unquestioned leader in the world of conversational marketing, selling over 15 million units of the Alexa powered ‘Echo’, good for 75% of the U.S. market share. According to...

Stranger Chat – How to make your Bot more Natural

Context is one of the most important facets of a holistic conversation. In conversations between grown adults you often see context at work. You see it in how they weave their words, how they present themselves and how they absorb information. Politicians often speak in sound bites, because what they say is reported in sound bites. By eliminating context, they keep their answers consistent and...