CategoryCase Study

Social Media is dead. What’s resuscitating it?

We are part of the next great social transition. As the world moved online, we heralded Social Media as the definitive wave, the war cry of a generation, the way we’d live life for another two decades. So much so that we mocked, when in 2014 Facebook bought that pudgy little featureless messaging service called Whatsapp for $19 billion. $19 billion meant that Facebook valued the 55-employee...

5 Ways to Increase your Conversion Rates in 2018.

In a world of absolute information, businesses have been corrupted absolutely. Customers are no longer individual people, each with hopes, dreams, and desires, but just numbers on an excel sheet. We’re now at a point in global commerce when being data-driven is more important than being customer driven. Over the course of this article, you’ll learn how one man used just 18 words to boost year on...

2018 is the year we change Sales.

That’s it, I’ve had it. No more spammy email blasts, no drone-like cold calling, scripted pitches, blind as a bat A/B testing, wayward retargeting, pointless robocalls, 18-page form fill requirements or MQLs and SQLs that tell us nothing. New year, new you. As I’ve said before, 2018 is a make or break year for Chatbots. All the hype that led into 2017 now has to be validated. We use bots...

Chatbots vs Apps: The Final Frontier

As 2017 winds down, it’s a good time to look back and retrospect about one of the many predictions made during the “Year of the Chatbots”, its apparent rivalry against the now-veteran platform, Applications. The general opinion differs depending on who you ask and are almost entirely polarized.They usually range from, “CHATBOTS ARE NOTHING BUT HYPE.” to “ALL WEBSITES AND APPLICATIONS ARE GOING TO...

Small Scale Business Chatbots: Let’s Chat-A-Bot it.

The founder of Microsoft has a warning for society. Speaking at the Misk Global Forum in Riyadh, Bill Gates explained that rapid advancements in technology, could lead to a deeper wedge in income inequality. His concerns stem from tangible statistics. Josef Stadler; UBS’s head of global ultra-high net worth hypothesizes that society is entering a second “Gilded Age”, a period from the 1870s to...

As a Digital Marketer, I’ll be the first to admit it. We’ve failed our customers.

Marketing used to be an Art, much less a science. I can’t tell you when, I can’t identify a specific moment in time, but there came a point when Digital Marketers lost track of what’s important to us. We failed the people we seek to serve. Over the past couple of years, we’ve become obsessed with tracking and measuring every metric imaginable: hits, clicks, emails, and dials. We’ve become so...

Medical Chatbot: Let’s Chat-A-Bot it

Like most grown adults, I hate hospitals. But it isn’t just the stale food, the fact that they remind me of my impending old age, or my fear of needles and drug-resistant killer viruses that put me off. It’s something simpler than that. Hospitals are woefully inefficient. Take the following as an example. While the healthcare industry is rife with tales of terror, none are as menial, but as...

Chatbot 18: Customer Engagement, Support and Marketing

This article is the fourth and last part in a series Chatbot 18, called “Chatbots – Customer Engagement, Support and Marketing”. #1: Our Predictions for the Industry #2: An Indepth Analysis into Chatbot Language #3: How Do Chatbots Work? If this is your first post, I recommend reading the first three before getting into this one. What’s the problem? To understand how and...

Chatbot 18 – How do Chatbots work

One of the most commonly asked questions on Quora for me is usually, “How do chatbots work?” This article is the third in a four-part series called Chatbot 18. Other articles that were published in this series can be found here: #1: Our Predictions for the Industry #2: An Indepth Analysis into Chatbot Language #4: Customer Engagement, Support and Marketing So, how do Chatbots work...

Chatbot 18 – An Indepth Analysis into Chatbot Language

Welcome back to Chatbot 18. This article is the second part of a four-part series called Chatbot 18. Other articles that were published in this series can be found here: #1: Our Predictions for the Industry #3: How Do Chatbots Work? #4: Customer Engagement, Support and Marketing In this post, we will talk about the terminology used while discussing chatbots and its future; both short and long...