CategoryCase Study

The Ultimate Guide to Closing B2B Sales.

Let’s start off simple. What is a B2B Sale? B2B is shorthand for “Business to Business”, and refers to companies, or sales representatives that sell products/services primarily to other companies, instead of directly to consumers. By extension, B2B sales are organizations, or individual representatives of organizations with an interest in what you’re selling. This interest...

Is Email Dead? An in-depth analysis to the rise and fall of electronic mail.

The rise Depending on who your sources are, you may be led to believe that emails are not dead, but is in fact on the rise. Proponents of email will point to the raw numbers as proof. 4.1 billion active accounts. 74 trillion emails every year. 281 billion email sent and received every day in 2018. 99% of us check our inbox. Built in 1971 by Ray Tomlinson, emails have been synonymous with...

The Ultimate Guide: Ecommerce Chatbots

E-commerce is unbelievably still the future. Even 20+ years after Amazon was created, e-commerce across the globe is still going strong. The Indian e-commerce industry has been on an upward growth trajectory and is expected to surpass the US to become the second largest e-commerce market in the world by 2034. Powered by growing internet penetration, internet users in India are expected to...

Chatbot Application: Top 10 industries that use Chatbots

Chatbots have been the technological talk of the town over the past few years, as customers and companies collectively jump on board with the revolution. For customers, chatbots mean faster replies, better customer service, easier sales flows and a more personal connection with the companies they purchase from. For companies, chatbots aid in lowering support costs, increasing conversion rates...

Chatbot Websites, and the future of website metrics.

As we’ve discussed before, your website is your greatest pool of convertible leads and prospects. Customers with a willingness, interest and ability pay arrive at your doorstep every day; only to have you not come to the door, or answer six hours later when you do. If you Google “the key metrics to track for your website”, you will be presented with 6 different indicators for...

Whatsapp Business allows you to build Bots, here’s what you need to know.

As we hypothesized two months ago, Whatsapp, in fact, did release a Whatsapp for Business tool, that allows business to “slow reply”. The WhatsApp Business API lets businesses respond to messages from users for free for up to 24 hours, but will charge them a fixed rate by country per message sent after that. So how did we get here? TL;DR – It’s been a long time coming. ...

7 Marketing Trends to watch out for in 2018.

1. non-visual, voice-enabled marketing Undoubtedly, one of the largest marketing trends from 2017 was the invasion of intelligent personal assistants (IPA’s) into households across the globe. Amazon is the unquestioned leader in the world of conversational marketing, selling over 15 million units of the Alexa powered ‘Echo’, good for 75% of the U.S. market share. According to...

Stranger Chat – How to make your Bot more Natural

Context is one of the most important facets of a holistic conversation. In conversations between grown adults you often see context at work. You see it in how they weave their words, how they present themselves and how they absorb information. Politicians often speak in sound bites, because what they say is reported in sound bites. By eliminating context, they keep their answers consistent and...

How To Draft A Follow Up Email After No Response (With 12 Sample Emails)

This is Part II in our series about Emails. You can read Part I here. Every so often, I’ll get a mail with the subject line saying “Just checking in”, and I’ll shrug because I know they’re not “just checking in”. Emails are imperfect tools of conversation. Since society implemented emails as the primary mode of corporate communication between consumers and companies, most inboxes are...

5 Ways to Improve your Sales Performance and Pitch Overnight

  Track The biggest change of the 21st century for a sales leader is the influx of trackable metrics. Metrics are divided into 5 major categories, time, data, KPI, CRM, Customer Reviews. 1. Time Everyone has only 24 hours in a day, but some people just seem to get more done than others. The typical reasons people associate this efficiency is due to hard work, long hours and a lack of a social...