CategoryCase Study

7 Marketing Trends to watch out for in 2018.

1. non-visual, voice-enabled marketing Undoubtedly, one of the largest marketing trends from 2017 was the invasion of intelligent personal assistants (IPA’s) into households across the globe. Amazon is the unquestioned leader in the world of conversational marketing, selling over 15 million units of the Alexa powered ‘Echo’, good for 75% of the U.S. market share. According to...

Stranger Chat – How to make your Bot more Natural

Context is one of the most important facets of a holistic conversation. In conversations between grown adults you often see context at work. You see it in how they weave their words, how they present themselves and how they absorb information. Politicians often speak in sound bites, because what they say is reported in sound bites. By eliminating context, they keep their answers consistent and...

How To Draft A Follow Up Email After No Response (With 12 Sample Emails)

Every so often, I’ll get a mail with the subject line saying “Just checking in”, and I’ll shrug because I know they’re not “just checking in”. Emails are imperfect tools of conversation. Since society implemented emails as the primary mode of corporate communication between consumers and companies, most inboxes are a burial grounds for irrelevant and noncurated content. At the end of...

5 Ways to Improve your Sales Performance and Pitch Overnight

  Track The biggest change of the 21st century for a sales leader is the influx of trackable metrics. Metrics are divided into 5 major categories, time, data, KPI, CRM, Customer Reviews. 1. Time Everyone has only 24 hours in a day, but some people just seem to get more done than others. The typical reasons people associate this efficiency is due to hard work, long hours and a lack of a social...

How we reengaged with Lost Leads and 7 ways you can too.

The Why, When, where and How of Lost Leads. The hard sales lessons we learned as we built one of India’s fastest growing startups. When we started Verloop a year and a half ago, we had no sales or marketing experience. We still don’t to a large extent, we don’t have a full-time sales employee. We were just three engineers with a passion for coding and conversational automation, trying to make a...

5 Ways to Increase your Conversion Rates in 2018.

In a world of absolute information, businesses have been corrupted absolutely. Customers are no longer individual people, each with hopes, dreams, and desires, but just numbers on an excel sheet. We’re now at a point in global commerce when being data-driven is more important than being customer driven. Over the course of this article, you’ll learn how one man used just 18 words to boost year on...

2018 is the year we change Sales.

That’s it, I’ve had it. No more spammy email blasts, no drone-like cold calling, scripted pitches, blind as a bat A/B testing, wayward retargeting, pointless robocalls, 18-page form fill requirements or MQLs and SQLs that tell us nothing. New year, new you. As I’ve said before, 2018 is a make or break year for Chatbots. All the hype that led into 2017 now has to be validated. We use bots...

Small Scale Business Chatbots: Let’s Chat-A-Bot it.

The founder of Microsoft has a warning for society. Speaking at the Misk Global Forum in Riyadh, Bill Gates explained that rapid advancements in technology, could lead to a deeper wedge in income inequality. His concerns stem from tangible statistics. Josef Stadler; UBS’s head of global ultra-high net worth hypothesizes that society is entering a second “Gilded Age”, a period from the 1870s to...

As a Digital Marketer, I’ll be the first to admit it. We’ve failed our customers.

Marketing used to be an Art, much less a science. I can’t tell you when, I can’t identify a specific moment in time, but there came a point when Digital Marketers lost track of what’s important to us. We failed the people we seek to serve. Over the past couple of years, we’ve become obsessed with tracking and measuring every metric imaginable: hits, clicks, emails, and dials. We’ve become so...

Medical Chatbot: Let’s Chat-A-Bot it

Like most grown adults, I hate hospitals. But it isn’t just the stale food, the fact that they remind me of my impending old age, or my fear of needles and drug-resistant killer viruses that put me off. It’s something simpler than that. Hospitals are woefully inefficient. Take the following as an example. While the healthcare industry is rife with tales of terror, none are as menial, but as...