AuthorGaurav Singh

Founder of Verloop. Lower the cost of failure.

How we reengaged with Lost Leads and 7 ways you can too.

The Why, When, where and How of Lost Leads. The hard sales lessons we learned as we built one of India’s fastest growing startups. When we started Verloop a year and a half ago, we had no sales or marketing experience. We still don’t to a large extent, we don’t have a full-time sales employee. We were just three engineers with a passion for coding and conversational automation, trying to make a...

Why are we building Verloop?

Leapfrog. The little heard of phenomenon, that’s redefining the 21st century. If you ever make the trip to the Sub Saharan country of Rwanda, you’ll probably be very surprised. Filled with smiling schoolchildren who smile and wave at every car, you’d believe technology simply passed them by. 2017 marks only 23 years since the Rwandan Genocide, a truly horrific tragedy that...

An Essential Reading List on Product Marketing

Product Marketing is an important aspect of building a technology business. Yet it is surprising that how low is the number of books that have been written on this topic. At Verloop, we are a small team of technology nerds working hard to automate customer support and engagement. Marketing is an exploration we are doing while simultaneously building the product. In this post, I am jotting down...