Verloop

Musings on SaaS, Conversational Marketing and all things Startup.

V

Latest stories

Build vs Buy: Chatbot Edition

To build; or not to build – that is the question. Whether ’tis nobler in the enterprise to suffer, The slowness and anguish of outrageous internal fuck-ups, Or to take arms against a sea of third-party solutions. Across the world, in thousands of product meetings every day, executives pour over the pros and cons of potential (chatbot) solution providers. Their end goal is simple: Find the...

Facebook Business Manager: Creation and Verification.

facebook business manager cover page

A quick guide to create and verify your Facebook Business Manager Account in a few minutes. You must have come across the Facebook Business Manager page. It’s a free tool by Facebook which allows businesses to manage multiple pages, administer ad accounts, etc. under one single roof. This ensures that the above data is not tied to one single person’s personal Facebook account.  Thus...

50+ tools to increase your productivity at work.

We all crave for having productive days at work. It feels good to know that we hit our numbers for the day. What would be even better? If we could find a path through which we could save time and use our resources wisely to reach the final objective. Improved productivity means less human sweat, not more. – Henry Ford Here are some fun statistics about employees and their FAMED friend...

A Webhook or an API?

In this blog, we’ll discuss what Webhooks and API’s are, their major differences, and when each should be used.  Your applications on your phone, the websites you visit, all of them talk to each other. They pass requests and responses to each other, thus allowing you to view the response to your request in a flawless manner.  Suppose, you purchase a pair of shoes on Amazon. You are making a...

3 Questions to ask when someone says their Chatbot is “AI-Powered”.

In a Narrative Science Report released in 2017, 61% of businesses said they’ve implemented AI in some capacity. That’s up from just 38% in 2016. It’s 2020 now and I’m entirely certain that self-proclaimed number is now closer to ~80%. Catchy headlines like these make it easy to wonder if your enterprise firm is doing enough to keep up with the competition. But how do you...

The timeline of Artificial Intelligence.

This blog will take a thorough dive into the timeline of AI, beginning from the very start, the 1940s. The term “Artificial Intelligence” was first coined by the father of AI, John McCarthy in 1956. But the revolution of AI began a few years in advance, i.e. the 1940’s. Around 37% of industries have implemented AI in some form, which is a 270% increase for the past 4 years. AI...

10 Things a CMO should consider before choosing a Chatbot

With over 80% of all enterprises looking to implement a chatbot by 2020, as a CMO you’ve undoubtedly seen a handful of proposals floated to you. You’ve probably seen a few competitors use chatbots or have had a few peers rave about the tech behind it. But should your brand even use a chatbot? And if you’re going to, what do you consider before tying yourself to one?  Let’s...

The ABC’s of a Chatbot – with examples.

Chatbot language requires a whole other dictionary. It’s recommended to be aware of such jargon in order to understand the intricacies of a chatbot. This entire blog-piece is simplified into understandable language and contains examples for you to get better clarity. I’d suggest this piece to people ailing from a non-chatbot industry as well, as too much knowledge never hurt anyone...

Induced Demand – What Econ 101 teaches us about excellent CX

On a cold, windy November night in 2019, my colleague and I sat in the Verloop office. The topic of conversation was the value prop of a chatbot – how do you explain to a client why conversational automation is worth the investment? Selling automation of any sort is never easy. All the levels in an organization face significant resistance with the same. Immediate capital expenditure costs...

100 Best Chatbot Statistics for 2020

In 2020, Chatbots are going to be bigger and better. After having made their breakthrough in 2019, chatbots are set to cement their mark on the internet ecosystem. Below, we’re going to talk about the 100 Best Chatbot Statistics for 2020. For easy consumption, we’ve divided the list into 9 different segments. Each of these segments also has its own infographic (attached with links)...