Verloop

Musings on SaaS, Conversational Marketing and all things Startup.

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Whatsapp Business now allows you to build Bots, here’s what you need to know.

As we hypothesized two months ago, Whatsapp, in fact, did release a Whatsapp for Business tool, that allows business to “slow reply”. The WhatsApp Business API lets businesses respond to messages from users for free for up to 24 hours, but will charge them a fixed rate by country per message sent after that. So how did we get here? TL;DR – It’s been a long time coming. ...

What is Conversational Support, and how to automate it for your business.

Customer Support is an oft-ignored facet of the Indian business ecosphere, but the numbers might convince you to think otherwise. Research shows that winning a new customer costs 6 times more than retaining an existing one. Additional research done by Frederick Reichheld of Bain & Company (the inventor of the net promoter score) affirms this, by that shows increasing customer retention rates...

What is Conversational Marketing, and how can you use it to grow your business.

Over the past few years and months, you’ve probably heard a lot about automation. From Tesla’s attempt at automating an entire factory, to semi-autonomous surgical robots, to Amazon’s no-humans-required grocery store. All the biggest companies with the biggest bank accounts are investing in automation; of course they would, it’s the way forward. But what about you? How can...

OUR ZAPIER INTEGRATION IS HERE!

Easy automation for busy people, Verloop now connects with your favorite products. Synergy makes everything easier. When your favorite apps work together, they work better. With more than 1,000 applications that can pair with Verloop, automate your sales and marketing automation with apps such as Facebook, Slack, Quickbooks, Google Sheets, Google Docs & many more! Simply head over to the...

B2B Sales, and how you lose B2B Leads.

Let’s start simple. What is a B2B Sale/lead? B2B is shorthand for “Business to Business”, and refers to companies, or sales representatives that sell products/services primarily to other companies, instead of directly to consumers. By extension, B2B leads are organizations, or individual representatives of organizations with an interest in what you’re selling. This...

How to be your own Lead Generation Company in 2018

One way or another, Lead Generation has been an integral part of how businesses are run since time immemorial. One of the most iconic repositories for leads and lead generation was the Yellow Pages. Established as early as 1886, the Yellow Pages are a telephone directory of businesses, organized by categories. The directories were originally printed on yellow paper, as opposed to white pages...

How to implement S.P.I.N Selling for your company. 

Lessons from training our bot to SPIN. One of the most expensive sales research undertakings in modern history comes from a man called Neil Rackham. Neil spent, in today’s money, $30 million to understand what differentiated good salesman, from a great one. He analyzed over 35,000 sales calls over 12 years, with an aim to codify the best techniques for sales. Neil Rackham’s book...

Verloop – With 8 new templates.

Variety is the spice of life. The first step is always the hardest. Work hard at working smart. We listened to everything you told us, how you wanted more from us so you could give more to your customers. So alongside an integration with Slack, that allows you to talk to your teammates and customers without ever having to leave your favorite app, we’ve also launched ‘templates’...

WE LAUNCHED A SLACK INTEGRATION!

There was a time when digital customer support was only considered as a safety net, for when customers couldn’t resolve their issues using more traditional means. But in the years since, messaging has risen to the forefront of communication. We at Verloop realize and recognize that more people are on their phones than ever before, and we’ve built vertically with this trend. With every...

Your Greatest Sales Advisor: Conversational Automation

Swedish multinational clothing-retail company H&M has the following description for the position of ‘Sales Advisor’ in the firm. Sales Advisor is one of our most important positions [at H&M] and a great way to start your career with us. It’s all about excellent customer service. Sales Advisors are responsible for a variety of client-side duties, like interacting with potential...